Sponsorship Moments That Caught Our Eye in 2024

By SponsorshipX

As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX:

Paris 2024 Olympics and Paralympics

Taylor Swift’s Eras Tour in Canada

B2B Marketing Expo 2024 in London 

The B2B Marketing Expo, held at ExCeL London, showcased the latest developments in the marketing world. As Europe’s leading marketing event, it provided a platform for businesses to explore innovative strategies and technologies, emphasizing the growing importance of B2B sponsorships in the industry.

Alexis Ohanian’s Investment in Women’s Sports

Reddit co-founder Alexis Ohanian continued his advocacy for women’s sports by sponsoring a groundbreaking women’s track meet. His investment aims to elevate the profile of female athletes and provide them with more significant opportunities for exposure and competition. 

Real Madrid’s Record Shirt Sponsorship

Real Madrid renewed its partnership with Emirates, securing a €70 million per year deal, making it one of the most lucrative shirt sponsorships in football for the 2024-2025 season. 

MVP Index and Esports Partnership

In a game-changing sponsorship analytics move, MVP Index partnered with a leading esports organization to revolutionize how esports sponsorships are valued. This partnership empowered brands to measure their returns more effectively by offering real-time data on digital activations, legitimizing esports’ position as a significant sponsorship market. 

ICC Cricket World Cup and BYJU’S

The ICC Cricket World Cup, hosted in India, united cricket-loving nations worldwide. Edtech giant BYJU activated its sponsorship with grassroots cricket initiatives, combining education and sport to leave a lasting legacy in underserved communities. 

These moments highlight the dynamic nature of sponsorships in 2024, reflecting trends in sustainability, technology integration, and the growing influence of athlete endorsements. 

 We invite you to share your favourite sponsorship moments from this year, both good and bad. Join the conversation and let us know which partnerships caught your eye! 

In the world of purpose-driven marketing, partnerships are not just transactions—they are opportunities to build communities, drive impact, and create lasting change. That’s the transformative vision Nithya Ramachandran brings to the table, and it’s why her keynote at SocialNext Ottawa is one you can’t afford to miss.

Mark your calendars at Bayview Yards from January 29th–30th, 2025. Nithya, a renowned marketing strategist and advocate for meaningful partnerships, will deliver a keynote titled “Once the Ink Dries: Activating Partnerships for Community Impact.”

Who is Nithya Ramachandran?

Nithya Ramachandran is an industry trailblazer with over two decades of experience in sponsorship marketing, strategy, and purpose-led partnerships. As President and Chief Strategy Officer at T1 Agency, Nithya has shaped campaigns that deliver ROI and align with organizations’ broader missions. Her work has been instrumental in helping brands and nonprofits navigate the complexities of creating partnerships that matter.

Known for her sharp insights and dynamic leadership, Nithya has worked across industries, connecting global brands with communities in deeply resonated ways. Her expertise is turning ideas into actions, strategies into results, and transactions into transformative partnerships.

Beyond her impressive professional credentials, Nithya is deeply committed to mentorship and fostering a more inclusive marketing industry. She is celebrated for her ability to inspire organizations to push boundaries and embrace purpose-driven strategies that benefit not just their bottom line but society as a whole.

About the Keynote: Once the Ink Dries

In her keynote, Nithya will challenge attendees to rethink their approach to sponsorships and partnerships. She eloquently says, “Signing a sponsorship or partnership agreement is just the beginning.” What truly matters is what happens after the ink dries.

This session will dive into actionable strategies for transforming sponsorships into mission-driven collaborations that go beyond financial support. Nithya will explore how nonprofits and purpose-led organizations can leverage their assets to create value that aligns with their goals while resonating with their communities.

Here’s what attendees can expect to learn:

• Amplifying Sponsorships: How to make partnerships more than transactional, turning them into stories that resonate with the communities they aim to serve.

• Sustainable Relationship-Building: Strategies to cultivate long-term connections with partners, ensuring partnerships remain meaningful and impactful over time.

• Mission-Driven Value Creation: Tools and tactics to align sponsorship activities with an organization’s purpose, making partnerships a core part of their mission.

• Transformative Impact: How to reframe sponsorships to deepen community connections and bring an organization’s mission to life in tangible, meaningful ways.

 Why Nithya’s Session Matters to You

Whether you’re a nonprofit leader, a public sector marketer, or a professional navigating the sponsorship world, Nithya’s session will equip you with the tools to elevate your partnerships. In today’s rapidly changing marketing landscape, where communities demand more authenticity and purpose from organizations, this conversation is not just timely—it’s essential.

For sponsorship marketers, Nithya’s keynote provides an invaluable lens for maximizing the potential of partnerships, ensuring they deliver measurable impact for all stakeholders involved. She’ll inspire you to think bigger, push further, and prioritize meaningful collaboration that creates lasting value.

Be There to Be Inspired

SocialNext Ottawa is more than an event; it’s a learning experience shaping how you approach digital and purpose-driven marketing in 2025 and beyond. With Nithya Ramachandran leading the charge, attendees will leave with renewed purpose and actionable strategies to create partnerships that matter.

Don’t miss this opportunity to learn from one of the brightest minds in the industry. For more information and to reserve your spot, visit socialnextottawa.ca.

It’s time to move beyond agreements and into action. Let Nithya show you how to turn ink on a page into impact in your community.

Get ready for a transformative experience at the ROI Forum by SponsorshipX, taking place in Vancouver from March 28 to 30, 2025. As part of this premier event, we’re excited to unveil the Demo Room, a dedicated space for delegates and partners to explore and showcase cutting-edge sponsorship tools and technologies.

For delegates, this is your chance to get hands-on with the latest dashboards, analytics platforms, and audience measurement tools, redefining how sponsorship success is evaluated. Dive into intuitive interfaces that offer real-time performance tracking, uncover audience insights, and streamline sponsorship ROI reporting. These platforms will help you make smarter decisions, amplify your partnerships, and take your sponsorship strategies to the next level.

For partners, the Demo Room provides an exclusive opportunity to showcase your value proposition to an engaged audience of sponsorship professionals. Demonstrate how your platform or tool delivers tangible results, solves key challenges, and provides unmatched insights that resonate with marketers, rights holders, and agencies alike.

The Demo Room makes the ROI Forum by SponsorshipX more than a conference—it’s a hands-on professional development weekend that equips you with actionable knowledge and connections to drive success.

Reserve your spot at sponsorshipx.com and experience how innovation meets opportunity in Vancouver this March. Your future in sponsorship starts here.