By Mark Harrison

The Chinese horoscope says 2024 will be the Year of the Wood Dragon, bringing authority, prosperity, and good fortune. ​

​That may sum up my feelings about our lineup SponsorshipX for 2024. ​

​Today, I am excited to share four global events that will help develop your authority on sponsorship marketing, increase the prosperity generated by your programs and deliver you a state of satisfaction that was less by chance and more by your efforts. ​

​Get ready for four unique events that will be global in scale, content, and attendees. Our 2024 starting lineup includes:

Our starting lineup is just that, a start. We have a couple more concepts in the works and will share them as soon as possible.​

​Our highlight of the year will surely be our event in Paris alongside the Canadian Olympic Committee at the 2024 Games. SPX Paris will be August 7-9 in the world's number one tourist destination. The theme for SPX Paris is The Future of Global Partnerships, and we will do an exciting deep dive with brand leaders and expert thinkers from around the world.  ​

​No worries for those who can't wait until August for your next taste of SponsorshipX. We will host an event in Toronto for the first time in five years as part of the 2024 NHL All-Star weekend. Our forward-looking theme for This event will be The Future of Sports Marketing. The game is changing, and we want to understand how. ​

​If you're sensing a futuristic trend, you are paying attention as our second event of the year, SPX Halifax, at the Juno Awards, will study The Future of Fandom. The fanatics who love Music, Movies and Modern Culture will be our focus for this event embedded with the Juno Awards.  ​

​We know that many have been planning to get to Whistler all year, and we will be back west for Crankworx July 25-27. The theme? The Future of Brand Champions. This event will be a must-see summit to meet the visionaries behind the brands of the future and how they are rebuilding their communities of supporters, clients, and customers. ​

​If you're wondering how you will keep track of all this and everything else happening in sponsorship, we invite you to join the Club. We are launching the SPX Club, a membership program for marketers looking to advance their careers and nurture their networks. As a Member, you will receive discounted registrations, exceptional purchase opportunities, exclusive research access, and community meetup invitations. We invite you to learn more and join us today. ​

I am more than ready to embrace authority, prosperity, and good fortune in 2024, and I look forward to having you join Team SPX for the journey because we can only achieve these goals in 2024 if we achieve them together. ​

​I am proud of our most ambitious lineup ever and excited to bring you more surprises on the way.