At SponsorshipX, we asked ChatGPT to outline the most important resolutions sponsorship marketers should make for 2025. Here’s what we received—a blend of practical advice and forward-thinking strategies tailored to the current challenges and opportunities: 

What Are Your Sponsorship Resolutions? 

We’d love to hear how you’re approaching the challenges and opportunities of 2025. Share your resolutions, bold ideas, or strategies with us at [email protected]. Let’s make this the year sponsorship marketing proves its worth as a driver of resilience, creativity, and ROI. 

Together, we can shape the future of our industry—one resolution at a time. 

Twenty Candles

By Mark Harrison 

It was 2005 when I made a call that changed my career. 

After years of struggling with the desire to launch a Canadian-based sponsorship conference without a clear concept, I finally had a breakthrough. 

At the time, my motivation was simple. Although I loved attending numerous sponsorship conferences in other markets, particularly the IEG event in Chicago, the scale of the deals and budgets discussed in the case studies and presentations was far beyond our domestic scope. So, why not create a Canadian discussion and forum on the subject? 

However, I knew that merely sitting in a hotel conference room, listening to presentation after presentation, wouldn’t be enough to attract delegates. Thus, I called Brent Scrimshaw, who ran Marketing for the Canadian Football League at the time, and asked a straightforward question: " Are you interested in having a marketing conference alongside the Grey Cup?” The answer was a resounding yes, and we launched our first forum in Vancouver that November. We were fully immersed in the festivities, including a private viewing of the Black Eyed Peas halftime show rehearsal the day before the big game, and we never looked back. 

While 2025 marks our 20^th anniversary, I don’t expect anyone to get nostalgic or send us bouquets. However, I hope you understand how grateful I am to everyone who has ever attended, spoken at, sponsored, or hosted our event. Thank you, twenty times over. 

Like many brands, our anniversary has compelled us at SponsorshipX to reflect. Why do we exist? Who do we serve? What do we want to become? Throughout 2025, we intend to answer these questions repeatedly. 

We believe we exist to advocate for the power of sponsorship in any organization’s marketing mix. We serve those passionate about sponsorship marketing and seeking a platform to share their voice. We aspire to become an integrated communications platform that inspires, informs, and invites marketers of all dimensions into the sponsorship community. 

The future looks bright for sponsorship marketing worldwide, and we are privileged to showcase our industry, which we have been supporting unequivocally for twenty years.