Coming Soon!

Coming Soon!

by Mark Harrison

We are thrilled to announce that our first in-person event for 2025 will be unveiled soon. It will feature an unprecedented twist you want to take advantage of!

Friends, 2025 is set to be a landmark year for SponsorshipX. It marks the 20th anniversary of our pioneering event in Vancouver at Grey Cup—a significant milestone in our journey. This year, we're making bold strides as we expand into new channels and verticals and redefine our mission and purpose.

Following our most recent event at the Paris Olympics, our team has been hard at work, meticulously planning and brainstorming innovative ideas. While we are finalizing our plans, we are transparent about our four key objectives:

1. Champion sponsorship as the most powerful tool in marketing.

2. Energize the marketing community by highlighting pivotal moments when sponsorship takes the spotlight.

3. Elevate the careers of individuals seeking greater visibility by supporting their sponsorship initiatives.

4. Deliver substantial value for our community through a comprehensive service offering that includes amplification, content, analytics, and media.

Achieving these four pillars requires active engagement. Whether you're a social media follower, a content consumer, or an event attendee, your voice is vital. If you still need to connect with us, now is the time to become part of the team. We're all in this together, and your involvement matters.

Your feedback is not optional; it is imperative. We want to hear your ideas as we gear up for our first event of the year, which is focused on measurement and metrics. Your insights will directly shape the direction of this pivotal event.

Our first event in Q1 2025 will confront a rapidly evolving sponsorship landscape where metrics form the bedrock of successful partnerships. This is your chance to be at the forefront of how our industry defines, measures, and maximizes value in every partnership.

For too long, sponsorship decisions have relied on superficial metrics that fail to uncover the deeper insights needed to prove—and enhance—impact. Our conversations will dig deeper, tackling the complex numbers and meaningful connections that characterize true partnership success. We are counting on you to help us bring together the best in sponsorship strategy, measurement, and innovation to answer a crucial question: How can we genuinely understand and elevate the value of our partnerships?

Sponsorship measurement is no longer a choice; it's a necessity. Brands demand accountability, stakeholders expect proof of impact, and audiences crave authenticity. To thrive in this new landscape, we need the knowledge, ideas, networks, and tools to drive meaningful change through exploration and dialogue.

Let's embrace the motto, "What gets measured gets done." It's time to measure up for 2025! Share your ideas for speakers, topics, partners, and more—those who must be at the forefront where metrics matter and impact is critically assessed.

Yours in sponsorship,

MH3

[email protected]