• Sarah Vickers, Head of Intel’s Olympic and Paralympic Games Program

• Ana Shapiro Queenan, Global Market Account Management - Olympic and Paralympic Games Partnership at Allianz

• Phil Cook, CMO at Women’s National Basketball Association (WNBA)

• Jennifer DelVecchio, Senior Director, Global Brand, Content & Culture at McDonald’s 

• Suzanne Kounkel, Global and US CMO at Deloitte

• Brad Ross, VP of Global Sports & Entertainment Marketing and Partnerships at Coca-Cola

• Ricardo Fort, Founder of Sport by Fort

• Mark Harrison, Founder of SponsorshipX

• Paul Samuels, EVP of Global Partnerships at AEG

• Sally Moore, Senior Director at Sage

• Stuart Wareman, Global SVP of Sponsorships, Events & Experiences at Accor

• Denis Steffens, Head of Partnerships & Marketing at Germany SailGP Team

• Neill Duffy, CEO of 17 Sport

• Felix Vo, Government Affairs Lead at Airbnb

• Nicolas Macé, Paris 2024 Program at Visa

For more details visit sponsorshipx.com/paris2024

by Mark Harrison

The complexity of Accor’s involvement in the 2024 Paris Olympic and Paralympic Games is mindboggling. From a marketing standpoint, there are over forty Accor brands worldwide, each looking for a connection to the Games and ALL, the company’s unified loyalty program. 

From a delivery standpoint, there is the challenge in Paris of meeting the expectations of tourists worldwide who have invested in a bucket-list tourism experience. 

From a partner standpoint, there is the challenge and opportunity of providing their booking and catering business with many IOC partners. 

This fulfillment does not fall on the shoulders of the dynamic Stuart Wareman, Global SVP, Sponsorship, Events & Experiences, Accor; however, maximizing the intricacies and endless components of the partnership for multifaceted business returns does. 

Stuart will be a keynote speaker at SponsorshipX Paris on August 9th, bringing his dynamic background from an agency and client perspective. Stuart has won numerous awards in his career, and I am personally interested to hear more about several of his takes, including:

What lessons from the Rugby World Cup in France is Accor applying to the Olympics and Paralympics?

With so many different brands, how do you curate activation that fits the DNA of each, and what are the best practices for implementation? 

As both a sponsor and effectively a supplier for significant events and their various partners, where do you differentiate and operate differently and ultimately create a playbook regarding the position of Accor and its companies?

I was fortunate to meet Stuart a few weeks ago to discuss the upcoming Games in Paris. His perspective will be invaluable for all those looking to understand how sponsorship marketing can play a crucial role in the revolution in the hospitality business, if not any company.

Meet Rachel MacAdam, VP Marketing at SkipTheDishses who will be a feature keynote at SponsorshipX Whistler! 

Disrupting Entertainment: Transforming Live Events and Reimagining Engagement

Oak View Group (OVG) is making significant strides in disrupting the sports and entertainment industry. With a forward-thinking approach and a focus on innovation, OVG is challenging conventional models and reshaping the landscape of live events. Join Tom Pistore, President and Megan MacKay, Director, Partnership Development at Oak View Group Canada to explore one of OVG’s latest endeavours: constructing Canada’s only music-and-events-first venue (formerly FirstOntario Centre in Hamilton, Ontario). Discover how OVG is not only transforming a venue but also a city and an industry. Gain insights into disruptive strategies to enhance fan engagement through immersive and unforgettable experiences. Learn how strategic partnerships are revolutionizing the curation, promotion, and enjoyment of live events, creating unprecedented opportunities to foster advocacy among artists, fans, and communities. Don't miss this chance to explore how to disrupt the status quo, transform your next initiative, and reimagine audience engagement.

Uniting Hearts Through the Power of Sports

The Invictus Games is a biennial multinational adaptive sporting competition that aims to inspire recovery, support rehabilitation, and generate a wider understanding and respect for those who serve their country. In February 2025, more than 500 wounded, injured and sick service personnel and veterans from over 20 nations, including competitors from Team Canada, will be warmly welcomed to Vancouver and Whistler to compete in a wide range of sports. Join Scott Moore, CEO of Invictus Games Vancouver/Whistler 2025, for an inspirational session on uniting hearts through the transformative power of sports. Listen to uplifting stories of champions who found solace and strength through participation in the Invictus Games. Explore the power of emotional connections in nurturing loyalty and deepening human bonds, and gain insights into how to cultivate them effectively. Discover the remarkable collaborations sparked by shared values around the Invictus Games. Seize this exceptional opportunity to grasp the intricacies of forging emotional connections and uniting hearts through the unconquered human spirit.

Unlocking Brand Advocacy: Leveraging Events to Forge Lasting Connections

In an era where consumers crave experiences, events have emerged as powerful platforms for brands to connect with their audience on a deeper level. Join Heather Odendaal, Founder & Chief Events Officer, Bluebird Strategy and Founder & CEO, WNORTH for a storytelling session that explores the pivotal role events play in brand building, examining strategies for leveraging these experiences to cultivate brand advocacy. From the importance of partnerships to creating memorable experiences, discover how brands can harness the energy of events to foster enduring connections with consumers.

PRICES INCREASE IN JULY

Unlock the full potential of SponsorshipX with our unbeatable pricing! Gain valuable insights, expand your professional network, and experience two unforgettable events designed to inspire and inform the world's best marketers.

Buy an Xperience Pass for SPX Whistler for only $1,399 and Xperience Pass for SPX Paris for only $2,299. Space is limited, and prices increase on July 1st, so act fast to elevate your sponsorship game!