If you don't have massive amounts of FOMO by now, you should.

The 2024 Olympic Games are underway, with many incredible milestones. An incredible opening ceremony featured the comeback of the amazing songstress Celine Dion!

The Torch Relay came to an exhilarating close and was a highlight for our opening keynote speaker, Brad Ross of Coca-Cola, lighting the way with none other than Snoop Dogg.

Accor, also on the SPX Paris Agenda, announced a new relationship with Kylian Mbappe's "Inspired by KM" association. Together with ALL, their ambition is to empower younger generations and drive positive change globally through sports, education, and social initiatives. Accor's Suart Wareman will share this new partnership with us at our summit in almost real-time, as this latest deal is mere weeks into fruition.

Intel launched TechXplore to show the world how Intel's technologies are enabling the Olympic and Paralympic Games 2024 - a series called 'Countdown to the Games.' In episode 1, BBC tech journalist and huge Olympic and Paralympic fan Paul Carter goes behind the scenes to see how technology underpins so much of the Olympics and Paralympics. I'm excited to hear more from Sarah Vickers of Intel at SponsorshipX Paris.

Paris is abuzz with the Games, and there is still time for you to join the SponsorshipX crew for this bucket list event. Sessions at Canada Olympic House, activation tours & fan experiences, and three networking dinners!

Replace the FOMO with an SPX Paris ticket today!

From Global to Local: Exploring A Multifaceted Olympic Partnership

August 7 | 9am - 11pm Sessions @ Canada Olympic House

The Coca-Cola Company holds the distinction of being the longest-standing partner of the Olympic Movement, supporting every edition of the Olympic Games since 1928. Beyond refreshing Olympic athletes, officials, and spectators with its diverse portfolio of beverages, Coca-Cola helps build public excitement ahead of each edition of the Games through its global and local marketing campaigns and entertains fans on site in the host cities with its interactive activations.

Join Brad Ross, Global VP of Sports and Entertainment Marketing at The Coca-Cola Company, for an enlightening session exploring the company's partnership with the Olympic Movement. Discover how Coca-Cola's involvement comes to life on a global scale, within local markets, and in host cities. Uncover the strategies and nuances behind local and global sponsorship collaborations, dissecting the strengths and challenges of each. Gain a deeper understanding of how Coca- Cola's innovative approaches drive its successful, long-standing relationship with the Olympic Games, and learn how you can elevate partnerships on both local and global scales.

Unlocking Potential Through Sport – Preparing Athletes and Fans to Get Ready for The Best!

August 8 | 9am - 11pm Sessions @ Canada Olympic House

As one of the more recent TOP (The Olympic Programme) partners, Allianz officially launched an eight-year global partnership with the Olympic and Paralympic Movements in 2021, expanding their support for the Paralympic Movement, which began in 2006. Their work extends beyond insurance; they aim to inspire people, prepare athletes for competition, and create a positive impact worldwide.

Join Ana Shapiro Queenan, Global Market Account Management, Olympic and Paralympic Team, Allianz, for an engaging session exploring Allianz’s mission to inspire people and prepare them for everything life has to offer. Discover how Allianz leverages the Olympic and Paralympic Games to help over 150 athletes around the world prepare for competition and inspire customers, fans and employees with stories of great effort and achievement. Gain insights into strategies and best practices for building consumer trust worldwide. Learn about Allianz’s commitment around the world to support diversity, raise awareness about important social issues, and get the next generation moving with their MoveNow Program.

Don’t miss this opportunity to explore how Allianz’s partnerships embody their values of integrity, care, excellence, and respect, and be inspired by their efforts to prepare people for all that life has to offer, making a positive impact worldwide.

Hosting the World: Enhancing Experiences and Engagement

August 9 | 9am - 11pm Sessions @ Canada Olympic House

When the Olympic and Paralympic Games come to town, locals welcome guests from around the world. With Airbnb, hosts embrace this vibrant atmosphere, opening their homes and cities to share in the excitement of the world’s premier sporting event. Join Felix Vo, Director of Global Partnerships at Airbnb, for an insightful discussion on the company’s nine-year, five-Games partnership with the International Olympic Committee (IOC).

Explore how Airbnb elevates the Olympic experience by embedding its platform into the Games and enhancing accommodations and authentic local experiences for athletes and fans worldwide. Gain insights into Airbnb’s support for athletes on their Olympic and Paralympic journeys by assisting with training and qualification costs. Discover Airbnb’s commitment to preserving the legacy of the Games in host cities and its vision for leveraging future locations to engage local hosts and promote international travel experiences for athletes and their supporters. Take advantage of this opportunity to learn how Airbnb enriches the Olympic and Paralympic experience for hosts, athletes and fans alike, fostering global connections and unforgettable moments in cities worldwide.