Sponsorship Landscape Study Now Available

T1 Announces the 18th Edition of the Canadian Sponsorship Landscape Study (CSLS)

T1 is excited to announce the release of the 18th edition of the Canadian Sponsorship Landscape Study (CSLS)—the longest-running, most comprehensive barometer of the sponsorship industry in Canada!

This study is the only one of its kind, offering unparalleled insights and trends derived from Canadian-specific and national-level data. It serves as an essential tool for anyone looking to strategize and navigate the sponsorship landscape in Canada.

The full report is now available for download in two languages, English and French. Whether you're a sponsor, marketer, or industry professional, the CSLS provides valuable information to help guide your decision-making and planning.

Want to Dive Deeper?

For those looking to explore the data in greater detail, we invite you to join us for an exclusive presentation of the CSLS results at the Sponsorship Marketing Council Canada (SMCC) event in January, 2025. It’s the perfect opportunity to hear from industry experts and gain deeper insights into the future of sponsorship in Canada.

Welcome to SPX Global: Elevating the Art of Sponsorship Marketing

Earlier this year, we launched SPX Global, a dynamic platform that brings together a global community of sponsorship innovators, thought leaders, and industry changemakers. Since its debut, SPX Global has become the ultimate resource where sponsorship professionals, innovators, and pioneers unite to push boundaries, share fresh ideas, and discover what’s next in our industry.

What is SPX Global All About?

Think of SPX Global as your backstage pass to the best of the sponsorship world. Whether you’re a sponsor, marketer, or someone passionate about the future of partnerships, SPX Global gives you access to exclusive insights, game-changing events, and hands-on workshops designed to elevate your skills. Here, you’ll connect with thought leaders from all over the globe who share your excitement for the future of sponsorship.

Why You Should Join SPX Global

It’s simple—if you want to be where innovation lives, this is the place. SPX Global isn’t just a community; it’s a movement that’s transforming how sponsorship is understood, measured, and maximized. Imagine connecting with a global network of experts, learning from trailblazers, and exploring how partnerships can drive meaningful impact. That’s what SPX Global is all about!

What’s Next for SPX Global?

We’re just getting started! In 2025, SPX Global will host events and sessions focused on the topics that matter most—from technology and social impact to redefining sponsorship measurement. Get ready to join conversations that will change the industry and gain tools you can apply to your own projects.

Ready to Be Part of It?

Now’s your chance to be part of the community that’s redefining sponsorship. Learn more, register for upcoming events, and become part of SPX Global. Join us, and let’s take sponsorship to the next level—together