The Restorative Movement: Creating Brand Champions through Sustainability

With a focus on doing good things for the planet, businesses can not only drive positive change but also cultivate stronger connections with their customers and communities. Join us for an inspiring session with Derrick Emsley, Co-Founder and CEO of tentree and veritree, as he delves into the transformative power of the "Restorative Movement" and its pivotal role in shaping the future of business. Discover why transitioning from a "Sustainable Mindset" of doing less harm to a "Restorative Mindset" of doing more good is not just a trend, but a necessity for brands in today's landscape. Derrick will showcase the businesses he has built around this philosophy, emphasizing the power of partnerships in achieving remarkable milestones. Learn how tentree has planted 100 million trees to date, with a goal of planting 1 billion trees by the end of the decade. Explore the concept of creating brand champions through sustainability and its potential to drive positive ROI. Leave the session with a strong understanding of how sustainability can be a powerful tool for connecting with customers, fostering brand advocacy, and raising awareness for your company.

Empowering Dreams: A Human-Centred Journey

Join us for an enlightening storytelling session focused on adopting a human-centred approach to business, led by Johanne Brousseau, Donations, Sponsorships & Experiential Marketing Director Desjardins. As Canada's largest cooperative financial group and the sixth-largest globally, Desjardins is committed to community development and prioritizes a human-centred approach to helping individuals achieve their dreams. Gain valuable insights, learn about impactful partnerships, and extract best practices from Johanne as she shares her personal journey and strategies for building brand advocacy through enhancing the lives of individuals and communities. Take advantage of this opportunity to gain actionable insights and inspiration on empowering people to realize their dreams from one of Canada's leading financial institutions.

Empowering the Next Generation: A Brand Ambassador's Guide to Positive Impact

Have you ever wondered how to use your platform to inspire others, make a difference, and leave a lasting legacy? Join Sandy Ward, Founding Member of Indigenous Women Outdoors, for an inspiring storytelling session on her mission to create a safe and welcoming space for Indigenous women and youth to experience the outdoors and deepen their cultural connection to the land. In this captivating session, Sandy, a proud member of the Líl̓wat Nation, will share her remarkable journey. Learn how Sandy's passion for the outdoors and commitment to cultural preservation led her to create meaningful programs and foster connections with Indigenous women and youth. Hear how partners such as Arc'teryx, Telus and evo have supported Sandy's journey from athlete to brand ambassador and producer. Take advantage of this opportunity to hear Sandy's inspiring story and the programs she leads to support the next generation through outdoor activities.

Maximizing Brand Loyalty: Trends, Insights and Strategic Approaches

Primaris REIT boasts a diverse portfolio of shopping centers and malls across Canada, catering to a wide array of shoppers and tenants. In an increasingly competitive retail landscape encompassing traditional brick-and-mortar establishments and the rapidly growing e-commerce realm, cultivating brand loyalty is paramount. Join Marco Biasiotto, Vice President of Retail & Digital Strategy at Primaris REIT, for an insightful session delving into effective strategies for fostering brand loyalty. Hear about the latest trends in the retail industry. Gain a deeper understanding of the customer journey, both inside and outside the mall and discover key touchpoints to enhance customer experiences and nurture loyalty. Unlock the potential of leveraging customer data, insights, and learnings to craft personalized experiences tailored to resonate with your audience and bolster loyalty. Delve into successful strategies for forging partnerships and orchestrating activations that have substantially enhanced customer engagement. Don’t miss this opportunity to gain valuable knowledge on how to take your brand loyalty strategies to the next level in today's competitive environment.