As we unveil the entire lineup over the next few days, you will see that our outreach has resulted in our securing innovators, performers, changemakers, marketers, creators, entrepreneurs, managers, and museum curators to engage you and the rest of our delegates.

When we plan a conference, we look beyond the most prominent titles from the most significant organizations.

We look for people with a unique story or approach willing to bear all and share. We look for people who will inspire you, inform you, and then spend the rest of the conference with you.

SPX News is excited to share this lineup with you and encourages you to follow us on social media for more announcements soon!

The Canadian Museum for Human Rights launches new big blockbuster exhibition.

Music connects and transforms. It can be a powerful force for social and political change. An album or even a single lyric can deeply affect a person, an audience, or an entire generation. Beyond the Beat: Music of Resistance and Change, the latest exhibition from the Canadian Museum for Human Rights (the Museum) showcases artists who have used their talents to promote equality and freedom. 

“Music is universal and such an accessible way to get people interested in reflecting on human rights. We are so excited to welcome visitors to Beyond the Beat, which looks at how musicians have used music to make a difference.” says Louise Waldman, Director Public Affairs.  This marks the Museum’s first major blockbusters since the pandemic and is accompanied by a launch campaign from the Museum’s AOR, Humanity, a Brand Transformation agency. 

“There is an inherent link between music, concerts, and protests,” says Carolyn Shaw, President and CCO at Humanity. “Throughout history, music has and is a very powerful way to express emotions and feelings, to connect us, and to speak out on social injustices, making an impact for future generations. So many genres of music were born out of a shared yearning for liberation and understanding.”

Our big creative insight for this campaign was the co-relation visually and metaphorically between concerts and protests – starting with the visual of a raised fist. The movements and the drive behind both pair so beautifully together.” 

The high energy hero spot includes quick match cuts that brings the energy of both concerts and protests together no matter the genre of music, along with motion graphics found in the exhibition branding and within the exhibition itself. A custom track was produced to represent the variety of musical genres featured in the exhibition.

SponsorshipX Halifax is just around the corner, and we want to clarify what your $1,695 EARLY BIRD Xperience Pass includes. Okay, here goes. Please tell us if you have more questions!

1. The EARLY BIRD pass highlight includes three (3) nights at the Halifax Marriott Waterfront Hotel in the SponsorshipX guest block. (Note this while room inventory lasts; as of February 7th, we have some rooms left). 

2. Conference sessions in various Halifax venues, including twenty speakers from organizations such as TikTok, Sidedoor Access, TD Invent, Pop Arabia, JUNOS, CBC, IMI International, Canadian Museum for Human Rights, Humanity Agency, and ADVANCE Music Canada. 

3. Opening Cocktail Reception - March 22nd 

4. JUNOS Songwriter's Circle ticket - March 22nd

5. JUNOfest wristband - all weekend

6. Brunch - March 23rd

7. Happy Hour - March 23rd

8. Honouring Ceremony - March 23rd

9. Brunch - March 24th

10. JUNOS Red Carpet Lounge ticket- March 24th

11. The 2024 JUNO Awards ticket - March 24th

12. JUNO Awards After Party in Support of MusicCounts ticket - March 24th

13. All the intangibles from being inspired, informed, and invited to join all weekend!