Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025

At SponsorshipX, we believe the power of sponsorship lies in its ability to inspire, connect, and transform. That’s why, in 2025, we’re launching a new mission:

To advocate for sponsorship as a critical and creative marketing strategy

Every day, across the globe, brilliant campaigns come to life, forging powerful partnerships and innovative ideas to push our industry forward. Yet, too often, the incredible people behind these projects—and their stories—don’t get the recognition they deserve.

We’re here to change that.

We want to showcase your work—whether groundbreaking or quietly impactful—across our new website, weekly newsletter, and social channels. Consider this a platform for celebrating not just the big wins but also the small victories, bold ideas, and hard work that move our industry forward.

Need inspiration? Here are some themes we’re curating in 2025:

📰 Highlight Reel – Headline stories about trends and shifts shaping the sponsorship world.

🤝 Global Partnerships – Features unique, creative, or surprising partnerships from anywhere.

🎤 Main Stage – A spotlight on activations and campaigns that captivated audiences or delivered results.

📊 Stat Sheet – Articles or videos about metrics, research, and the tools that prove sponsorship’s value.

👥 People People News – Profiles of the individuals—marketers, creators, and leaders—who deserve to have their voices heard.

But these are just starting points. Your story doesn’t have to “fit” a category—it just needs to be worth sharing.

What We’re Looking For:

• Stories (100-800 words) about deals, activations, partnerships, tools, or industry insights. Press releases are welcome—we can help shape them into articles.

• Visual content: Photos, videos, and infographics highlighting your work for our social media platforms (LinkedIn, Instagram, and more).

• Voices & Ideas: Recommendations for interviews with marketers, thought leaders, or individuals making a difference.

SponsorshipX Salutes Julian Franklin: New Chair of the Sponsorship Marketing Council of Canada

By SponsorshipX

A Proven Leader in Sponsorship Marketing

As Vice President at Maple Leaf Sports & Entertainment (MLSE), Julian Franklin has been instrumental in shaping partnerships that drive meaningful value across sports, entertainment, and fan engagement. His deep understanding of sponsorship and innovative thinking has made him stand out in Canada’s marketing industry.

From leading groundbreaking campaigns like Kraft Hockeyville to spearheading programs with brands like Tim Hortons, Unilever, and Danone, Julian’s career reflects an impressive mix of creativity, strategy, and results.

Championing Diversity and Inclusion

Beyond his professional achievements, Julian has played a pivotal role in advancing equity within the marketing industry. As a founding member of People of Colour in Advertising and Marketing (POCAM), Julian has helped highlight the critical need for representation and inclusion in Canada’s marketing and advertising communities. POCAM’s initiatives, such as the Visible & Vocal study and Call for Equity, inspire industry-wide change.

His leadership on SMCC’s Diversity, Equity, and Inclusion Committee has already begun to shape a more inclusive environment, ensuring that diverse voices are recognized and celebrated.

Leading SMCC into the Future

As Chair of the SMCC Board, Julian brings experience and a bold vision for the role sponsorship plays in driving impact, connection, and growth. His leadership is certain to inspire the industry, advance best practices, foster collaboration, and showcase the power of sponsorship as a critical marketing strategy.

From All of Us at SponsorshipX

Julian, your appointment is a testament to your passion, hard work, and leadership. Congratulations on this well-deserved role! We look forward to seeing how you and SMCC will continue to shape and elevate the future of sponsorship marketing in Canada and beyond.

Here’s to celebrating your success and the exciting road ahead for SMCC under your stewardship.

Learn more about SMCC’s work and mission at sponsorshipmarketing.ca.

In 2025, SponsorshipX is launching a dynamic new platform—the SponsorshipX Podcast, a bold step to showcase the people, partnerships, and ideas transforming sponsorship marketing globally.

And we’re starting live at the ROI Forum in Vancouver!

What to Expect:

🎙️ Be Part of the Conversation

Join Mark Harrison, Founder of SponsorshipX, alongside industry-leading voices like Nithya Ramachandran (President, T1 Agency) and Norm O’Reilly (sponsorship ROI expert) as they engage with top marketers, creators, and thought leaders in real-time.

🔥 Spotlight on the Stories that Matter

From creative activations to powerful measurement tools, from partnerships shaping global events to individuals driving the industry forward—these sessions will uncover the stories you don’t usually hear.

🌎 An International Stage

The SponsorshipX Podcast isn’t just local—it’s global. Voices and insights will come from every corner of the sponsorship world, from sports, entertainment, and causes to festivals and culture. No matter where you’re from, your stories are welcome and celebrated.

🚀 Why Attend?

• Witness history as we create live podcast episodes on-site.

• Have your voice heard—your ideas, stories, and perspectives matter.

• Connect with industry peers and global leaders who share your passion for sponsorship.

Excited to Participate?

We want to hear from you if you have a unique perspective, activation, or partnership worth sharing! Whether you’re a marketer, a creator, or an unsung hero driving results, this is your platform to shine. Send your stories and ideas to [email protected].

Together, let’s amplify sponsorship marketing and inspire the next big idea.

Mark your calendars. Tell your networks. Be part of history at the ROI Forum.

Learn more and stay updated at sponsorshipx.com.

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