There's still time to register for SponsorshipX Paris, a bespoke and exclusive opportunity to experience the 2024 Games.

Lucky for you, you can SAVE 20% as a valued SPX News subscriber by using the code - SPXP24_NEWS20 to register before July 31!

Redeem your 20% saving directly via our ticketing platform or enter the code at checkout: sponsorshipx.com/paris2024

SponsorshipX, Paris, will be held from August 7 to 9, and registration is still open for plenary, day, and Xperience (entire conference) passes.

Each morning, SponsorshipX Paris delegates will attend incredible networking and plenary sessions at Canada Olympic House and hear about real-time global partnerships in the market. 

Each afternoon, delegates will get behind the scenes with a fantastic fan experience (August 7), activation tours hosted by Allianz & Visa (August 8), and a bike tour of Paris venues (August 9).

Each evening will feature an immersive global networking dinner, including the Jackalope Block Party on the Seine (August 7), a private dining experience at Bofinger Paris (August 8) and the Coca-Cola Food Festival (August 9). 

Session passes are as low as C$199 each, and conference passes are just $2499. Both include nine meals, including three spectacular evening networking dinners. 

PS - Here is our updated speaker list.

SPX Paris Speaker Lineup

Sarah Vickers, Head of Olympic and Paralympic Program at Intel

Danny Koblin, Chief Operating Officer, United States Olympic and Paralympic Properties

Jacquie Ryan, CEO, Canadian Olympic Foundation | Chief Brand and Commercial Officer, Canadian Olympic Committee

Danny Koblin, Chief Operating Officer, United States Olympic and Paralympic Properties

Claus-Peter Mayer, SVP & General Manager – South Europe at Adidas

Andy Shibata, Vice President, Brand at Air Canada

Ana Shapiro Queenan, Global Market Account Management - Olympic and Paralympic Games Partnership at Allianz

Phil Cook, CMO at Women's National Basketball Association at WNBA

Jennifer DelVecchio, Senior Director, Global Brand, Content & Culture at McDonald's

Brad Ross, VP of Global Sports & Entertainment Marketing and Partnerships at Coca-Cola

Ricardo Fort, Founder of Sport by Fort Consulting

Lauren Kipp, Senior Manager Global Partnership & Special Projects - lululemon

Paul Samuels, EVP of Global Partnerships at AEG

Sally Moore, Senior Director at Sage

Stuart Waremen, Global SVP of Sponsorships, Events & Experiences at Accor

Denis Steffens, Head of Partnerships & Marketing at Germany SailGP Team

Neill Duffy, CEO of 17 Sport

Joseph Polossifakis, Olympian and Marketing Advisor, Petro-Canada Sponsorship Programs.

Lauren Kipp, Senior Manager, Global Partnerships & Special Projects, lululemon

Felix Vo, Government Affairs Lead at Airbnb

James Watts, Head of Brand Sponsorship & Experiential at OVO

Nicolas Macé, Paris 2024 Program at Visa

Kelly Cranston, Director of Sponsorship Marketing at Visa

Julie Morris, SVP, Head of Commercial Development & Media at NBA

Thomas Hirsch, Head of Sponsorships at Capgemini

Bjorn Poels, CCO, Bundeling Group

Chris Renner, President at Stellar Partners

Greg Nugent, Founder, Harder Than You Think

Pushing the Boundaries of Innovation

August 7 | 9am - 11pm Sessions @ Canada Olympic House

AI has become omnipresent, marking a transformative shift in the way humans and technology interact. With a mission of Bringing AI Everywhere, Intel is committed to making AI accessible to everyone regardless of location, ethnicity, gender or background.

As the Official Worldwide AI Platform Partner of the Olympic and Paralympic Games Paris 2024, Intel will introduce new, innovative AI experiences that will enable next-generation engagement for fans, athletes and viewers worldwide. Join Sarah Vickers, Head of Intel’s Olympic and Paralympic Games Program for an inspiring Q&A session on innovation at the Olympic and Paralympic Games and beyond.

Discover how Intel is revolutionizing the Olympics and Paralympics through AI to deepen connectivity and interaction with fans. Learn about Intel’s latest AI initiatives, including an immersive sports activation that enables fans to experience cutting-edge technology used to measure athletic potential. Explore Intel’s newest end-to-end 8K video, which delivers customized digital content to viewers faster than ever thanks to its collaboration with Olympic Broadcasting Services (OBS). Uncover major advancements in universal accessibility at selected Olympic and Paralympic Games venues and discover what lies ahead for this trailblazing company as it continues to push the boundaries of innovation.

Revolutionizing Hospitality: Global Innovations in Marketing and Partnerships

August 9 | 9am - 11pm Sessions @ Canada Olympic House

Accor, a global leader in the hospitality industry, boasts an impressive portfolio of partnerships with premier sporting events. Their collaborations include the iconic Tour de France, the prestigious Rugby World Cup 2023, and the renowned Roland-Garros tennis tournament.

Additionally, Accor has served as a contractor for the FIFA World Cup and is an official partner of the Paris 2024 Olympic and Paralympic Games. Leveraging its extensive expertise in hosting major sporting events, Accor aims to introduce guests, locals, fans, and spectators worldwide to its innovative and unique approach to experience-based hospitality.

Join Stuart Wareman, Global SVP of Sponsorship, Events & Experiences at Accor, to gain insights into the company's distinctive approach to marketing and partnerships worldwide. Discover how Accor navigates the customer journey, from creating top-of-mind awareness with bespoke activation programs for its hotel brands to engaging new and existing loyalty members within its ecosystem. Additionally, discover effective strategies for maximizing business returns by enhancing value propositions, evaluating sponsorships, and optimizing revenue potential through exploring various revenue streams. Take advantage of the opportunity to learn how Accor is enhancing experience-based hospitality on a global scale through its innovative marketing and partnership strategies.

Empowering Dreams, Embracing Inclusion

August 8 | 9am - 11pm Sessions @ Canada Olympic House

As a long-standing partner of the Olympic Movement since 1986 and the inaugural global partner of the International Paralympic Committee since 2002, Visa is dedicated to building an inclusive world through sport, empowering more Olympic and Paralympic athletes and hopefuls to reach their dreams while delivering greater digital access to more fans.

Join Nicolas Macé, Paris 2024 Program Director at Visa, for an inspiring session that delves into Visa's role as the exclusive Payment Technology Partner for the upcoming Paris 2024 Games. Discover how Visa is bringing together athletes, fans, and the City of Light through this global partnership.

Explore Visa's activations at the Games, which aim to foster an inclusive world through the power of sport. Gain insights into the significance of Visa's partnership with the Olympic and Paralympic Games and the company's vital role in making Paris 2024 the most memorable edition of all time. Furthermore, uncover what the future holds for Visa's involvement in upcoming Games, as the company continues to embrace its commitment to unifying and building an inclusive world through the power of sport.

Championing Change for a Better Tomorrow

July 26 | 9am - 12pm Sessions @ Maury Young Arts Centre

In today's socially conscious world, consumers are increasingly looking to support companies that align with their values and make a positive impact. Join Johanne Brousseau, Director, Donations, Sponsorships and Experiential Marketing, Desjardins Financial Group, Jennifer Scott, Vice President, Community & Social Impact, Vancouver Whitecaps FC, and Kristina Koprivica, VP, Corporate Marketing & Strategy, Kruger Products for an inspiring session as we delve into the strategies and initiatives of brands championing change for a better tomorrow.

In this session, we'll explore how forward-thinking brands are leveraging their influence and resources to drive positive social and environmental impact. From sustainability initiatives to youth support programs to empowering women and girls through sport, our panel of experts will share their insights, experiences, and best practices for creating meaningful change. Whether you're a brand leader, marketer, or sustainability advocate, this session offers valuable lessons and inspiration for making a difference in the world. Don't miss this opportunity to learn from industry leaders who are leading the charge toward a brighter future.

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Disrupting Entertainment: Transforming Live Events and Reimagining Engagement

July 26 | 9am - 12pm Sessions @ Maury Young Arts Centre

Oak View Group (OVG) is making significant strides in disrupting the sports and entertainment industry. With a forward-thinking approach and a focus on innovation, OVG is challenging conventional models and reshaping the landscape of live events. Join Tom Pistore, President and Megan MacKay, Director, Partnership Development at Oak View Group Canada to explore one of OVG’s latest endeavours: constructing Canada’s only music-and-events-first venue (formerly FirstOntario Centre in Hamilton, Ontario).

Discover how OVG is not only transforming a venue but also a city and an industry. Gain insights into disruptive strategies to enhance fan engagement through immersive and unforgettable experiences. Learn how strategic partnerships are revolutionizing the curation, promotion, and enjoyment of live events, creating unprecedented opportunities to foster advocacy among artists, fans, and communities. Don't miss this chance to explore how to disrupt the status quo, transform your next initiative, and reimagine audience engagement.

Brand influence – Why is it Important, Who has it and How do Brands Build and Retain it

July 27 | 1:30pm - 3:30pm Sessions @ Maury Young Arts Centre

In a time marked by hyper-personalized news feeds and increasing political polarization, influential brands stand out as a unifying force around the world. These brand champions provide a sense of stability and common ground for employees, customers, and citizens alike.

Join us for an enlightening keynote session with Steve Levy, COO of Ipsos Canada, who will discuss the latest results of the Most Influential Brands survey, which identifies seven key dimensions of brand influence. Steve will explore how leading brands excel in these areas, building trust, fostering engagement, demonstrating empathy, and leading with purpose through genuine interactions and socially responsible initiatives. Learn how investing in these dimensions will help your brand boost advocacy, cultivate influence and navigate the challenges of a rapidly changing world.

Maximizing Brand Loyalty: Trends, Insights and Strategic Approaches

July 27 | 1:30pm - 3:30pm Sessions @ Maury Young Arts Centre

Primaris REIT boasts a diverse portfolio of shopping centers and malls across Canada, catering to a wide array of shoppers and tenants. In an increasingly competitive retail landscape encompassing traditional brick-and-mortar establishments and the rapidly growing e-commerce realm, cultivating brand loyalty is paramount. Join Marco Biasiotto, Vice President of Retail & Digital Strategy at Primaris REIT, for an insightful session delving into effective strategies for fostering brand loyalty. Hear about the latest trends in the retail industry. Gain a deeper understanding of the customer journey, both inside and outside the mall and discover key touchpoints to enhance customer experiences and nurture loyalty.

Unlock the potential of leveraging customer data, insights, and learnings to craft personalized experiences tailored to resonate with your audience and bolster loyalty. Delve into successful strategies for forging partnerships and orchestrating activations that have substantially enhanced customer engagement. Don’t miss this opportunity to gain valuable knowledge on how to take your brand loyalty strategies to the next level in today's competitive environment.