This past July, SponsorshipX Whistler 2024 unfolded amidst the stunning peaks of Whistler, British Columbia, creating an unforgettable experience for delegates from around the world. From July 25-27, industry leaders, innovators, and enthusiasts gathered to share insights, forge meaningful connections, and inspire one another in one of Canada’s most picturesque settings.

A Grand Opening Amidst Nature’s Splendor

The event kicked off on July 25 with inspiring opening remarks from Mark Harrison, Founder of SponsorshipX; Shane Beharry, Corporate Partnerships, Vancouver Whitecaps; and Darren Kinnaird, Managing Partner, Crankworx. Their words set the tone for a dynamic and engaging conference, emphasizing the importance of innovation and collaboration in the world of sponsorship and partnerships. The evening concluded with a delightful Welcome Dinner, graciously sponsored by the Vancouver Whitecaps FC, providing attendees with an opportunity to relax and network in a convivial atmosphere.

Engaging Sessions and Expert Insights

Day 2 took attendees to the iconic Peak 2 Peak Gondola, where insightful sessions and engaging talks unfolded against the backdrop of Whistler’s breathtaking landscapes. Key speakers included:

• Jennifer Scott, VP, Community & Social Impact, Vancouver Whitecaps FC

• Johanne Brousseau, Director, Donations, Sponsorships, and Experiential Marketing, Desjardins Financial Group

• Kristina Koprivica, VP, Corporate Marketing & Strategy, Kruger Products

• Zaileen Janmohamed, President/CEO, Bay Area Host Committee (BAHC)

• Tom Pistore, President, Oak View Group Canada

• Megan MacKay, Director, Partnership Development, Oak View Group Canada

• Heather Odendaal, Founder & CEO, WNORTH

• Derrick Emsley, Co-Founder & CEO, tentree

• James Temple, Chief Sustainability Officer, PwC Canada

• Sandy Ward, VP, Founding Member, Indigenous Women Outdoors

These speakers shared their expertise and perspectives on the latest trends and best practices in sponsorship, sports, and entertainment. The day concluded with the Mountain Top Summer Feast, sponsored by Primaris REIT, where delegates enjoyed a delicious meal while soaking in the panoramic views of the Whistler and Blackcomb mountains.

Active Networking and Inspiring Keynotes

The final day, July 27, began with an exhilarating morning bike ride, allowing participants to experience the natural beauty of Whistler while fostering camaraderie and informal networking.

The afternoon featured a series of thought-provoking sessions led by:

• Jacquie Sestito, Director, Brand Marketing, RBC

• Melissa Moskal, Manager, Corporate Partnerships, PNE

• John Pierce, Managing Partner, Player 2

• Ryan Hughes, Chief Strategy Officer and Head of Client Success, Humanity

• Andrew Greenlaw, Vice President, Sponsorship, Community & Brand, CIBC

• Eliot Jackson, Chairman/Co-Founder, Grow Cycling Foundation

• RJ Kraus, Head of Sponsorship Intelligence, KORE

• Steve Levy, COO, Ipsos

• Scott Moore, CEO, Invictus Games Vancouver Whistler 2025

• Stefan Wyman, Head of Sports Marketing, Canyon Bicycles

• Rachel MacAdam, VP Marketing, SkipTheDishes

• Marco Biasiotto, VP - Retail & Digital Strategy, Primaris REIT

These sessions delved into innovative strategies and future directions for sponsorship and partnership landscapes.

Throughout the weekend, SPX Whistler encapsulated the spirit of growth and forward-thinking. The conference concluded with a grand Closing Dinner hosted by PNE, providing a fitting end to a weekend of learning, networking, and celebration.

SPX Whistler 2024 was a resounding success, thanks to the dedication and participation of our speakers, delegates, partners, and the incredible Team SPX. Your enthusiasm and engagement were the driving forces behind making this event truly exceptional. We want to extend a heartfelt thank you to our ever-growing SPX community!

As we reflect on the achievements and memorable moments of SPX Whistler 2024, we are inspired to continue pushing the boundaries of what’s possible in the sponsorship and partnership arenas. The connections made and the ideas sparked in Whistler will undoubtedly shape the future of our industry. Stay tuned for more updates as we carry the momentum from all our incredible events throughout 2024 and look forward to welcoming you back and continuing this journey of innovation and excellence together.

Thank you once again to everyone who made SPX Whistler 2024 an unforgettable experience. Here’s to many more successful events and collaborations in the future!

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