Join the study’s lead author, Norm O’Reilly, Dean, Graduate School of Business, University of Maine & Partner at T1 as he presents its results and summarizes the reality and trends facing brands, properties, and agencies. This year’s study will deep dive into the skills that sponsorship professionals need, and the value that agencies can provide to their brand clients. Learn why this year’s results show some important shifts in the industry and elevate your sponsorship game by having the latest trends at your fingertips.

The Canadian Sponsorship Landscape Study is your tool to leverage daily to help you do your job better. The 2023 edition will be officially Univeral Ed at the SPX academy on November 18 at the Grey Cup festival "Built in the Hammer.“

Do you want to know where sponsors are spending their money where sponsors are spending their money? Do you want to know what types of Activation sponsors and agencies prefer? Do you have the data that shows you local versus regional versus community investment.