In an era where dynamic partnerships and community-centric marketing are essential, our conference will underscore the critical role of Brand Champions in leveraging sponsorships for growth. Attendees will better understand how to engage and empower these champions, utilizing their influence to forge strong community connections and drive brand success.

Understanding the journey and impact of Brand Champions is not only interesting but also a game-changer for those in the sponsorship realm. This conference will offer vital insights into the evolving role of these champions, equipping sponsorship sellers with the knowledge to more effectively align their offerings with brand objectives and create mutually beneficial partnerships.

Space is limited. Register today to chart your new course from the lessons shared by CIBC, tentree, Grow Cycling, WNorth, RBC, pWC, Desjardins, Primaris, Oak View Group, SkipTheDishes, KORe Software, Indigenous Women Outdoors, Invictus Games 2025, Sony Interactive Entertainment, Canyon Bicycles, Vancouver whitecaps, Ipsos Canada, and Bay Area Host Committee.

By Mark Harrison, Founder, SponsorshipX

Zaileen's career has spanned GMR (twice), Visa, and LA28, and she is now reaching the top of the podium as the President and CEO of the Bay Area Host Committee, where she is with "Uniting the Bay Area Through Sport." From the NBA All-Star Game to Super Bowl LX to FIFA World Cup 26™, Zaileen and the Committee have an incredible schedule of iconic moments to help fuel that pursuit.

Recently, I read this fantastic article in The Silicon Valley Voice about Zaileen - svvoice.com/zaileen-janmohamed-focusing-on-how-instead-of-cant/ which provides a compelling 360º on a leader that focuses on the "How" instead of "Can't." I am sharing it here so you can enjoy a persuasive trailer for the movie of her life, which will make meeting her in Whistler even more valuable.

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Eliot's influence extends far beyond the racecourse. Off the bike, Eliot is the Founder of Grow Cycling Foundation, a non-profit organization dedicated to expanding cycling opportunities for underserved communities. Additionally, he serves as the DH Expert for Red Bull TV, reaching millions worldwide, and co-hosts two insightful podcasts: 'Just Ride' with Red Bull and 'You Inspire Us' with Thule.

Eliot possesses a unique gift for fostering meaningful dialogue with all who cross his path. His probing inquiries, infectious laughter, and boundless energy effortlessly draw others in, whether in intimate conversations or captivating larger audiences. Eliot has an innate ability to bring out the best in others. His passion for exploring themes of sport and high-level athlete performance, the intersection of business and cycling culture, and the symbiotic relationship between sport and business underscores his commitment to illuminating the pathways toward an enriched and experiential career.

She is a graduate of the Ivey Business School at Western University, a member of the Front Office Sports Rising 25 Class of 2023, and HSBC's Women Entrepreneurial Leader of the Year for 2019. In addition to her work in the sports and entertainment space, Megan is the Founder of RollUP Solutions, a wheelchair recycling social enterprise that has since been acquired by Goodwill Industries.

Why Attend SPX Paris?

Exclusive Insights from Industry Leaders

Gain invaluable knowledge from top executives at global giants like Coca Cola, VISA, Intel, and Allianz. These industry leaders will share their expertise on crucial topics, including:

• Local vs. global partnerships

• Emerging trends and tensions in sponsorships

• Leveraging multinational events for marketing impact

• Innovative approaches in sponsorship marketing

• The future of broadcast sports

• Unique Fan Experiences and Tours

Engage in interactive fan experiences and tours that showcase the latest in sponsorship activations. These hands-on activities will provide a deeper understanding of how successful partnerships are implemented, allowing you to see theory in action.

A City Uniting the World Through Sport

There’s no better backdrop than Paris during the Olympics. As the world comes together to celebrate sport, you’ll have the chance to be part of shaping the future of global partnerships in this extraordinary city, rich with culture and excitement.

What to Expect

Morning Plenary Sessions: Kickstart your day with energizing sessions featuring thought leaders who will inspire and challenge your thinking.

Day Full of Excitement and Learning: Dive into a full day of knowledge sharing, networking opportunities, and hands-on experiences that will elevate your understanding of sponsorship marketing.

Three-Day Experience: Immerse yourself in a three-day journey filled with learning, creating lasting friendships, and exploring the beautiful city of Paris. Enjoy a blend of professional growth and personal enjoyment in one of the most iconic cities in the world.

Be Part of the Future

Don’t miss out on this opportunity to connect with industry pioneers, discover the latest trends, and contribute to the evolution of sponsorship marketing. Whether you’re joining us for a single session, a full day, or the entire three-day event, SPX Paris promises an enriching experience that will leave you inspired and equipped to lead in the world of sponsorship marketing.